Pour it in
Captains and deckhands open FLAY on their phone and upload whatever they shot. No sorting, no renaming, no editing. Twenty photos from the dock at 4 PM is a normal day.
- Phone first. The upload page is built for a wet thumb on a moving boat.
- Photos and video. Deck clips get their own pipeline, same rules.
- Tagged to the boat. Each captain sees only their own vessels, so every upload lands on the right boat automatically.
- Landed safe before it's counted. A file is verified in storage before a record exists, so nothing goes missing between the phone and the library.
FLAY looks at every frame
Within minutes, AI vision opens each upload and works out what's actually in it. Not "a fish" but which species, who's in the shot, what the moment is, and whether it's worth showing anyone.
- Species ID. Tuna, yellowtail, dorado, halibut, rockfish, lingcod, white seabass and the rest of the local catch.
- Quality score 1 to 10. Composition, light, sharpness, and whether there's a story in the frame.
- Hard rules. Screenshots, low-resolution files, dead fish with no people, and boats that aren't yours are deleted on sight.
- Description and tags written from the image, not guessed.
Only the good stuff survives
Anything scoring 6 or better goes into your library. Anything below 6 is deleted, from the database and from storage, before a human ever scrolls past it.
- 9 to 10. Hero material, flagged for your website and ads.
- 7 to 8. Social gold, the bulk of what gets posted.
- 6. Gallery filler, kept but posted last.
- 1 to 5. Gone. No review queue, no "maybe later" folder.
Copy that sells the trip
A second pass writes the caption: a hook, a line that sells, your phone number and booking link. Grounded in the photo and in your own info sheet: real boats, real prices, real seasons.
- Nothing invented. If the caption names a boat, the boat is in the picture. If it names a price, it's your current price.
- Your rules, enforced. Species naming, banned words, what a "cow" is, what not to sell in winter.
- No hashtag soup. Hashtags are added per platform at post time, never baked into the caption.
More on the writing rules on the Copywriting page.
The pool and the calendar
Finished content enters the pool. The planner fills a calendar days ahead, one slot at a time, following two laws: a piece posts once per channel, ever, and a piece appears on one channel per day, so your pages never look like they're copying each other.
- Slots per channel. You set the times: morning, afternoon, evening, whatever fits your audience.
- Best first. The highest-scored content gets the earliest dates.
- Video cadence. Deck clips take an evening slot every third day. YouTube gets video only.
- Editable. Swap a photo, rewrite a caption, or drop a post from the calendar before it fires.
Full detail on the Scheduling page.
Out the other side
Every 20 minutes FLAY checks the calendar. When a slot is due, it publishes one post, one channel, one tick. Never a burst, because platforms punish bursts.
- Facebook, Instagram, YouTube. Each with its own hashtag set and format.
- Confirmed, not assumed. A post isn't marked sent until the platform returns a live URL.
- Self-protecting. A channel that fails three times in a row pauses itself. If the publishing engine goes down, firing stops and your calendar waits instead of burning content.
- Every post logged. What went where, when, and the link to it.
