Scheduling

The calendar is the
source of truth

FLAY doesn't post "when it feels like it." It plans days ahead, one slot at a time, then fires exactly what the calendar says, when the calendar says.

A Real Week

Three slots a day,
three platforms, no repeats

Morning, afternoon and evening slots on every channel. Every third evening carries a video. Same photo never lands on two channels the same day.

Week of Sept 8
FacebookInstagramYouTubeVideo
Mon
Tue
Wed
Thu
Fri
Sat
Sun
8:00
FBYellowtailIGDorado
FBDoradoIGHalibut
FBHalibutIGTuna
FBTunaIGYellowtail
FBRockfishIGDorado
FBDoradoIGLingcod
FBYellowtailIGTuna
2:00
FBTunaYTDeck clip
FBYellowtailYTDeck clip
FBDoradoYTDeck clip
FBHalibutYTDeck clip
FBTunaYTDeck clip
FBYellowtailYTDeck clip
FBDoradoYTDeck clip
7:30
FBDeck clipIGYellowtail
FBTunaIGTuna
FBYellowtailIGDeck clip
FBDeck clipIGHalibut
FBDoradoIGRockfish
FBHalibutIGDeck clip
FBDeck clipIGDorado
Illustrative week for one brand. Fleets with several pages get the same calendar per page, and the planner makes sure a photo appears on only one of them per day.
Two Laws

The planner never breaks these

Law 1

A piece posts once per channel. Ever.

Every photo and video carries a usage count. Once it has posted on a channel, it can never post there again, no matter how thin the pool gets. If there's nothing fresh, the slot stays empty. Your followers never see a rerun.

Law 2

One channel per day, per piece.

The same photo can go to your Facebook page on Monday and your Instagram on Thursday, but never both on Monday. Your pages look like separate voices, not one feed copy-pasted three times.

Your Knobs

You set the cadence.
FLAY keeps it.

Every setting below is per brand, changeable any time, and applied on the next planner run.

SlotsPER CHANNEL

Post times

Add as many daily slots per channel as you want, in your local time. Morning for the commute crowd, evening for the couch scroll.

7 to 90DAYS

Planning horizon

The planner fills the calendar this far ahead. Best-scored content gets the earliest dates.

1 in 3EVENINGS

Video cadence

Every third day the last slot on each channel carries a video instead of a photo. YouTube channels are video only.

WindowHOURS

Posting window

Nothing fires outside the hours you choose, even if a slot is due. Quiet at 3 AM, if you want it quiet.

CapsPER DAY

Backstops

Maximum images and videos per channel per day, plus a global daily ceiling, on top of whatever the calendar says.

EditANY ROW

Override the plan

Swap the photo, rewrite the caption for one post, move it, or delete it. A caption override on a calendar row beats the stored caption.

The Fire

What happens every
20 minutes

Platforms punish bursts. FLAY publishes one post per tick, to the channel that has waited longest, and confirms each one before moving on.

:00
Wake up. Read today's calendar rows whose slot time has passed and are still marked planned.
:00
Check the guards. Posting window open? Channel not paused? No post from this channel in the last 30 minutes? Daily caps not hit?
:00
Fire one. The channel that posted longest ago goes first. Caption gets its platform hashtags added at this moment, never earlier.
:20
Confirm. The post stays pending until the platform returns a live URL. Then it's marked sent, the content's usage count goes up, and the link is logged.
:25 max
Watchdog. A post that hasn't confirmed in 25 minutes is marked failed and the slot is released so the planner can refill it.
3 strikes
Breaker. Three failures in a row on one channel and that channel pauses itself for a cooldown, then tries once. Success clears it.
Engine down
Circuit. If the publishing engine itself stops answering, FLAY stops firing to Facebook and Instagram entirely. The calendar waits, nothing burns, and a probe post goes out once an hour until it's back.

Set it once.
It runs the season.

A calendar you can read, laws you can trust, and a poster that never double-posts.

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